
- This event has passed.
Beyond Marketing Basics: Build a Simple System That Turns Real Estate Leads into Deals
A simple system that turns real estate leads into deals
No cold calling, no big team — just a simple marketing system. In this free replay, Nancy and Kelcie share the real numbers behind their one-touch handwritten-card campaign and what they’re adding in 2026 to turn more leads into deals.
- The one-touch direct mail campaign and its real ROI
- Note cards vs. postcards: what gets the phone to ring
- Follow-up, CRM and AI tools to build a system you can run

Watch the full replay
Missed it live? Here’s the whole session — free, no sign-up needed.
You don’t need a 10-person team. You need a system.
The exact handwritten-card message, costs and response rates behind a one-touch campaign.
Follow up
Layer in follow-up touches, a simple CRM and AI tools for scripts and objections.
Close
Ask the right first questions and solve the seller’s problem so more calls become deals.

Nancy Wallace-Laabs & Kelcie Leka
Nancy has been a licensed Texas real estate broker since 2006. She’s an investor, author and national speaker who built her business while working full time, raising a daughter and growing a portfolio of rental properties.
Joined by Kelcie Leka, she leads the Money Makin’ Mamas, teaching investors and Realtors the same lead-generation, property-management and business systems she uses in her own investing.
Build a system you can actually run.
Free · Recorded April 21, 2026 · Watch anytime