Marketing to off-market real estate

Moreover, "The early bird gets the worm" and "The squeaky wheel gets the grease" are crucial to success. Finding the owner or person who can execute a deed is essential. Marketing to Foreclosure listings and Probate estates takes a different approach in marketing campaigns. Your Probate lead source, for example, starts with a unique 4-6 week mailing campaign. We recommend handwritten letters with colored envelopes and distinctive markings. Technology has arrived, and an effective way to communicate your intentions is postcards with pictures of the real estate imprinted. Postcards are fast and exceptionally effective.

Marketing must include working the returned mail and people changing addresses over time. Databases, including government databases, courthouses, and property appraisers, to name a few, need to be updated or corrected information. In addition, skip tracing is a tool to sort out address issues and phone numbers, broaden your search, and give you more information. For example, if John Doe has three addresses, could you mail all three? Each lead source is marketed differently based on life events. We do not recommend calling heirs at first. A high percentage of family members are in the grieving process. Other lead types require knocking on doors and, for this reason, employing all means necessary to beat your competitor to the deal. What works for you depends on location demographics and other factors, including personal preferences.