Realtors to sellers in Amarillo: two counties, two markets and reaching owners first
Amarillo has about 198,000 residents and a median home value near $214,000 in recent Census estimates, with about 58% of homes owner-occupied and about 74% single-unit houses. The city straddles two counties, and they behave like two different markets: Potter County to the north has a median value near $147,000, while Randall County to the south is near $239,000.
That split shapes how agents prospect. North Amarillo has more older homes, landlords and inherited properties, while south and southwest Amarillo have newer homes and move-up sellers. This guide uses Census figures and local search data to compare Amarillo ZIP codes and shows how listing leads fit a compliant plan.
Amarillo ZIP codes for listing leads
Recent Census estimates show Amarillo medians from about $93,000 in the north to about $366,000 in the southwest.
Southwest 79119 and 79124
Medians near $362,000 to $366,000 and owner-occupancy near 67% to 90%, with newer homes and the highest commissions.
South 79118 and 79121
Medians near $235,000 to $288,000 and owner-occupancy near 72% to 76%, with family and move-up sellers.
Wolflin and central 79106 and 79109
Medians near $174,000 to $223,000, with established neighborhoods, older homes and long-time owners.
Southeast 79103 and 79110
Medians near $132,000 to $160,000 and owner-occupancy near 70%, with modest single homes and steady demand.
North and east 79104 and 79107
Medians near $93,000 to $94,000 and vacancy near 16%, with older homes, landlords and inherited properties.
Nearby Canyon 79015
A median near $280,000 and owner-occupancy near 67%, home to West Texas A&M University and strong buyer interest.
ZIP medians are recent Census estimates. Use recent sales to price every listing. Values change street by street, so pull recent comparable sales before every listing appointment and confirm which county the home is in.
Listed and sold 25 properties and personally bought and sold four fix-and-flip properties, all generated from probate leads.
Carolynn Castillo
Realtor & Broker · eXp Realty
What Amarillo owners and buyers search for
The Potter-Randall Appraisal District draws about 1,900 searches a month, the same as homes for sale in Amarillo. Owners clearly watch their values and taxes.
Canyon draws buyers
Homes for sale in Canyon draw about 1,000 searches a month.
Rental demand is strong
Houses for rent in Amarillo draw about 1,300 searches a month.
Cash buyers are active
We buy houses Amarillo draws about 210 searches a month and sell my house fast about 110.
- 1Potter-Randall Appraisal DistrictAbout 1,900
- 2Homes for sale Amarillo TXAbout 1,900
- 3Houses for rent AmarilloAbout 1,300
- 4Homes for sale Canyon TXAbout 1,000
- 5Amarillo TX real estateAbout 210
- 6We buy houses AmarilloAbout 210
- 7Sell my house fast AmarilloAbout 110
- 8Homes for sale Bushland TXAbout 110
How agents can use this data
Meet owners where their questions are:
Search volumes are approximate. Figures are recent monthly estimates and change over time. Use them to understand interest, not as exact counts.
ForeclosuresDaily.com hosts monthly webinars with investors such as Carolynn Castillo, who share how they find and evaluate deals.
Shannon Thompson
Investor · Joe Homebuyer of Atlanta
Watch Shannon Thompson share their experience using ForeclosuresDaily.com.
Amarillo in numbers
Amarillo has about 198,000 residents, a median home value near $214,000 and a median household income around $67,000 in recent Census estimates, with about 58% of homes owner-occupied and vacancy near 10%. Potter County has about 116,000 residents and Randall County about 146,000.
Healthcare, beef processing, agriculture, energy, the Pantex plant and transportation along Interstate 40 support the local economy.
Randall County has higher incomes and values, with a median household income near $84,000 compared with about $53,000 in Potter County.
Panhandle wind and hail can be hard on roofs, so roof age and insurance claims often come up in sales.
Texas has no state income tax but relatively high property taxes, so appraisal values and homestead exemptions matter to owners.
- Ignore roof history
- Promise a price
- Cold-call without scrubbing
- Gather roof records
- Show recent sales
- Follow call and text rules
Related resources
Andrew Litchfield
Webinar host
Andrew Litchfield hosted a ForeclosuresDaily.com monthly webinar for real estate investors.
How Amarillo agents can reach sellers first
- 1
Match leads to each side of town
Absentee owner and probate leads fit north Amarillo, where many homes are rented or inherited. Long-time owner and divorce leads fit the south and southwest.
- 2
Offer useful comparisons
Show owners a net sheet, a rent-versus-sell comparison or a review of recent sales nearby.
- 3
Follow up within the rules
Use mail, door knocking and compliant calls and texts. Scrub numbers against do-not-call lists and get consent where the law requires it.
Checklist
- Verify ownership
- Scrub do-not-call lists
- Respect quiet hours
- Use a clear opt-out
- Know recent sales
- Keep records of consent
See also realtors to sellers in Lubbock and realtors to sellers in El Paso.
Anthony Coletti
Real estate investor
Watch Anthony Coletti share their experience using ForeclosuresDaily.com.
Landlords, inherited homes and foreclosures in Amarillo
Amarillo sellers range from out-of-town heirs to move-up families. Agents who tailor their approach earn trust. A landlord tired of turnover, an heir settling a parent’s home from another state and a family moving up to the southwest side each need a different first conversation, timeline and kind of follow-up, and each wants to know what their home is really worth today.
Landlords in north Amarillo
Many homes in Potter County ZIP codes are rented. Landlords may sell when a tenant leaves or major repairs come due.
- Landlords
- Repairs
Offer a rent-versus-sell comparison.
Inherited homes
Heirs may live far away and need help with probate, cleanup and repairs. Heirs should get legal advice.
- Probate
- Heirs
Be patient and offer remote-friendly updates.
Preforeclosures
Most Texas home foreclosures are non-judicial, and sales are generally held on the first Tuesday of the month, so timelines can be short.
- Non-judicial
- First Tuesday
Reach owners early and explain options.
Prospecting within the rules
Federal do-not-call and consent rules apply to calls and texts, and Texas has its own telephone solicitation rules. Get advice on current requirements, keep records and honor every opt-out.
Compliance protects both sellers and your license.
Questions to ask an Amarillo seller
- 1Is the home in Potter or Randall County?
- 2How old is the roof?
- 3Is the home rented or inherited?
- 4What is your timeline?
- 5Are payments current?
- 6What do you need to net?
Jeremy Resmer
Webinar host
Jeremy Resmer hosted a ForeclosuresDaily.com monthly webinar for real estate investors.
What an Amarillo listing lead can be worth
Estimate the value of a listing before you spend on leads. Start with the likely sale price, apply your commission and brokerage split, and subtract marketing costs. Only some leads become listings, so divide your total lead and marketing spend by the number of closed listings to see your true cost per listing, and compare that across ZIP codes and lead types.
Agent net = Sale price × commission × your split − Marketing and lead costs
Commissions are negotiable and vary by agreement.
On a north Amarillo home near $93,000, the same math nets only about $128, so spend more where prices support it. Commissions are always negotiable.
County matters
Values differ sharply between Potter and Randall counties.
Landlords are repeat clients
Owners of several rentals may sell more than once.
Conversion takes time
Many leads need months of follow-up.
Track your results
Measure cost per listing by lead type.
Antonio Stringfield
Probate investor · Los Angeles
Watch Antonio Stringfield share their experience using ForeclosuresDaily.com.
Nancy Wallace-Laab
Investor · nearly 20 years
Nancy focuses on the best outcome for both the seller and the investor, drawing on nearly 20 years of real estate investing experience.
Phillip Warrick
Full-time investor since 2003
Full-time real estate investor since 2003, with over 20 years of experience.
Realtors to sellers in Amarillo: FAQ
Short answers for agents prospecting in Amarillo. Tap a question to open it.
QWhat are listing leads?Yes
Contact data for owners likely to sell soon, such as heirs or landlords.
QWhy compare Potter and Randall counties?
Their home values and incomes differ sharply.
QWhy ask about the roof?
Panhandle wind and hail affect roofs and insurance.
QCan I call and text leads?Yes
Only within federal and Texas rules. Scrub lists and get consent where required.
QWhich ZIP codes pay most per listing?
Southwest Amarillo, 79119 and 79124.
QAre Texas foreclosures fast?
Most are non-judicial, so timelines can be short.
Want Amarillo listing leads? Tell us your target ZIP codes and we will help you choose seller leads.
Reach Amarillo sellers first
Amarillo rewards agents who price by county and ZIP, reach owners early and prospect within the rules.
ForeclosuresDaily.com supplies probate, preforeclosure, divorce and absentee owner leads across the Panhandle and Texas. Explore our lead products.