Wholesale Houses Wholesale Prices
Wholesale houses sell at wholesale prices because the seller values speed and certainty over top dollar. For example, an heir who lives out of state or an owner facing foreclosure will often accept 60% to 70% of the home’s after-repair value. ForeclosuresDaily.com finds these owners first, before the house ever reaches the MLS.
Market data: Realtor.com U.S. housing market, October 2026, and the Zillow Home Value Index, August 2026.
What is a wholesale price for a house?
A wholesale price is the discounted price you agree with a motivated seller. Usually, it is 70% of the after-repair value (ARV) minus repairs, and then minus your assignment fee.
For example, the states with the lowest median listing prices right now are West Virginia ($259,900), Louisiana ($275,000), and Iowa ($285,000). Because entry prices are low there, cash buyers can still profit after your fee.

How do you set a wholesale price?
Use these six steps to price any wholesale house:
Find the ARV
First, estimate the after-repair value from three to five recent sales nearby.
Subtract repairs
Next, price the repairs, such as the roof, kitchen, and flooring, as accurately as you can.
Apply the 70% Rule
Then multiply the ARV by 70% and subtract repairs to get the buyer’s maximum price.
Take out your fee
After that, subtract your assignment fee to find your highest contract price.
Negotiate with the seller
In addition, explain the speed and certainty of a cash sale, since it is worth more than top dollar to them.
Assign at your price
Finally, assign the contract to your buyer at the wholesale price you set.
Motivated sellers who want to liquidate fast
For this reason, ForeclosuresDaily.com’s off-market real estate platform covers every major distress signal across the U.S., cross-referenced with tax rolls and property appraiser records.
Wholesale price example at the U.S. median
Every offer starts with the ARV, which is what the home will be worth once it is fixed. For example, the 70% Rule says your buyer should pay no more than 70% of ARV minus repairs. Because your assignment fee comes out of that number, your contract price must be even lower.
For instance, here is the math using the U.S. median listing price as the ARV, an 8% repair budget, and a typical assignment fee.
Wholesale offer example
The 15 lowest-priced states for wholesale houses
These states have the lowest median listing prices in the country, so entry costs are low and cash buyers are plentiful. Next, choose a state from the menu to see its wholesale price math.
West Virginia$259,900Flip & wholesale
West Virginia () market snapshot
Investor note: A wholesale price here would be about $152,930 on a home at the $259,900 median, which is 59% of retail. Entry prices here are the lowest in this list, so it suits first deals. Meanwhile, the median price is down 1.2% from a year earlier. Because of this, focus on deep discounts from off-market sellers.
In addition, the Zillow Home Value Index for West Virginia is $179,496 (up 3.1% over the year) as of August 2026.
Local guides: Kanawha County
Also see the full West Virginia market report on Realtor.com →Then view West Virginia homes on Zillow →
Market data: Realtor.com, October 2026, and Zillow Home Value Index, August 2026. Also, gross rent yield is 12 months of median rent divided by the median listing price; the max offer assumes repairs of 8% of the median price.
How do you build a buyers list for wholesale houses?
Build your buyers list before you sign your first contract. Your best buyers are cash buyers who can close quickly, such as flippers, landlords, and small builders.
- First of all, attend local real estate investor meetups.
- Also, review recent cash sales in county records to find active buyers.
- Then connect with title companies, hard money lenders, and property managers.
- Finally, ask every buyer for their buy box: areas, price range, and rehab level.
Is assigning a real estate contract legal?
Assigning a contract means transferring your rights as the buyer under a purchase agreement to another investor. It is legal in most states. However, some states, such as Illinois, Oklahoma, and Pennsylvania, now regulate wholesaling with license or disclosure rules, so have a local real estate attorney review your contracts before you start.
ForeclosuresDaily off-market opportunities before your competition
In fact, since 2004, ForeclosuresDaily.com has helped investors, wholesalers, flippers, and agents reach motivated sellers first.
Wholesale price questions
What is a wholesale price on a house?
A wholesale price is a discounted price, usually 60% to 70% of the after-repair value, that a motivated seller accepts in exchange for a fast, certain sale.
Why do sellers accept wholesale prices?
Often, the owner is under pressure from probate, foreclosure, divorce, or repairs they cannot afford. In other words, speed and certainty matter more to them than top dollar.
Which states have the lowest house prices?
Based on Realtor.com data from October 2026, the lowest median listing prices are in West Virginia ($259,900), Louisiana ($275,000), and Iowa ($285,000).
How do I calculate my wholesale offer?
First, estimate the ARV. Then multiply it by 70%, subtract repairs, and finally subtract your assignment fee.
Find houses at wholesale prices today
Fresh, targeted, off-market data for West Virginia, Louisiana, and Iowa, and beyond.








